Market share, abbreviated as MS, is the percentage of sales of a product in units, or dollors relative to all sales of a product.
Market Share Formula |
| \( MS \;=\; ( TSC \;/\; TSM ) \; 100 \) |
| Symbol |
| \( MS \) = market share |
| \( TSC \) = total sales of the company |
| \( TSM \) = total sales of the market |
Market Share Formula |
| \( MS \;=\; ( USC \;/\; USM ) \; 100 \) |
| Symbol |
| \( MS \) = market share |
| \( USC \) = total number of units sold by the company |
| \( USM \) = total number of units sold by the market |
