Market share, abbreviated as MS, is the percentage of sales of a product in units, or dollors relative to all sales of a product.
Market Share Formula |
| MS \;=\; ( TSC \;/\; TSM ) \; 100 |
| Symbol |
| MS = market share |
| TSC = total sales of the company |
| TSM = total sales of the market |
Market Share Formula |
| MS \;=\; ( USC \;/\; USM ) \; 100 |
| Symbol |
| MS = market share |
| USC = total number of units sold by the company |
| USM = total number of units sold by the market |
